The hybrid revolution began in July of 2000, with Toyota leading the way with the Prius. And now, thirteen years later, Prius is still in the forefront of automotive and environmental technology.
Toyota announced this weeek that it has now sold 5 million hybrids worldwide, with 2 million of those being sold in the U.S. alone. Besides saving drivers money to the tune of about 3 billion gallons of gas, hybrids have also helped the auto industry shrink its carbon footprint by keeping about 34 million tons of carbon dioxide out of the atmosphere.
Toyota, the leader in hybrid technology, is not slowing down when it comes to its commitment to this technology. Since that first Prius hit the streets 13 years ago, Toyota has put 18 more hybrid models on the road, with another 18 planned for rollout by 2015.
Over the next few days, Toyota will be celebrating this amazing milestone on the Toyota USA and Prius Facebook pages, as well as on our muticultural Facebook pages, Twiitter, Instagram and Google+. All of the company's social media channels will feature a new "5 Million" cover image, a post and video thanking hybrid owners for their support, and posts over the next five days that will highlight key moments in the history of Toyota's hybrid cars.
In addition, a commemorative Toyota Hybrid Nation badge will be made available to both hybrid owners and sales associates. This is just the beginning of an extensive campaign, so be sure to stay in touch with all of Toyota's social channels over the next few days to see everything that's happening.